GINN is a membership-based association dedicated to advancing collaborative standards, innovation, research, and advocacy in the field of novel nicotine products. GINN supports the development and adoption of reduced-risk alternatives, such as nicotine pouches and non-combustible heated products, to engender a potentially safer choice of future products for adult consumers worldwide. GINN collaborates with consumers, policymakers, scientific and technical researchers, product innovators and the industry-at-large, to address regulatory challenges, promote harm reduction, and encourage responsible product development. Our commitment to collaboration and scientific integrity positions us as a trusted voice in the evolving landscape of tobacco harm reduction and nicotine innovation.

At GINN, we believe that collaboration is key to achieving a safer future. By connecting stakeholders from across the globe, we aim to lead the conversation on tobacco harm reduction and nicotine innovation.

Join us in building a world where education and innovation drive meaningful change in nicotine consumption. Explore our website to learn more about our work, resources, and how you can be a part of this transformative journey.

For inquiries, feel free to contact our Director, Shem Baldeosingh, at shem@ginn.global.