Advancing Innovation Responsibly: Industry Insights from EVO NXT Milan’s Final Panel

The closing session of EVO NXT Milan 2025 brought together a remarkable group of experts from across the novel nicotine industry to discuss one of the most pressing questions facing the category: how can innovation thrive under increasing regulatory scrutiny? Moderated by Robert Burton (Plxsur), the session featured insights from Geir Hammer (Den Norske Snusfabrikken),…