The Hidden Threat: Illicit Nicotine Pouches in the Middle East and North Africa
In the fast-evolving landscape of nicotine products, a silent threat is gaining momentum across the Middle East and North Africa (MENA): illicit nicotine pouches. While this product category is still relatively new to the region, its rapid growth—especially in Saudi Arabia—has created both success stories and serious challenges. A Promising Start, Followed by Illicit Surge…