Language Matters: Why I’m Backing a Global Term for Alternatives to Smoking
By Shem Baldeosingh, Director, Global Institute for Novel Nicotine (GINN) In a global conversation about alternatives to smoking, terminology might seem secondary—but it’s not. Language shapes perception, policy, and access. For too long, inconsistent terms and acronyms have muddled understanding and hampered harm reduction progress. That’s why we’re opening the door to a wider community…