The growing visibility of nicotine pouches in gyms and fitness circles is sparking a new public conversation about where performance enhancement ends and risk begins. A recent GQ feature, “Why Men Are Using Nicotine Pouches for a Pre-Workout Boost,” captures a surprising trend: young adults, athletes, and casual gym-goers alike are turning to nicotine pouches…
The nicotine market is evolving faster than ever. Fueled by shifting consumer preferences, regulatory changes, and ongoing scientific advances, a new generation of smoke-free products is taking hold shape. As traditional tobacco declines, modern oral and inhalable formats are emerging as the next frontier for harm reduction, offering adult smokers safer, more convenient, and increasingly…
The global nicotine landscape is evolving, with oral nicotine pouches now preparing to enter markets long dominated by cigarettes and smokeless tobacco. The Swedish brand Loop, created by Another Snus Factory, has already established itself in Europe with modern flavors and strong consumer appeal. Its expansion into East Asia signals not only the growth of…
Recent reporting from Vejpkollen highlights a growing clash between Sweden and Brussels over proposed EU tax reforms that could dramatically reshape the nicotine pouch market. At the core of the dispute is a question of principle: should safer nicotine alternatives be taxed in the same way as cigarettes, or should taxation reflect their much lower…
A landmark study from Rutgers University offers the clearest national picture yet of nicotine pouch use in the United States, and the findings reinforce what harm reduction advocates have long argued: nicotine pouches are primarily being used by adults with prior tobacco experience, not by nicotine-naïve individuals. A New National Estimate The Rutgers-led research, published…
Across Europe, governments are navigating one of the most complex public health challenges of our time: how to regulate emerging nicotine products while protecting youth, safeguarding consumers, and achieving long-term health goals. At the Global Institute for Novel Nicotine (GINN), we recognize that these concerns are legitimate. Our goal is not to challenge regulation, but…
For decades, smoking has remained one of the leading causes of preventable death worldwide. Despite countless awareness campaigns and cessation programs, millions of adults continue to smoke, often because nicotine addiction makes quitting extremely difficult. However, not all nicotine use carries the same level of risk, and understanding this distinction is essential to reducing harm.…
Recent reporting from Vejpkollen highlights a growing clash between Sweden and Brussels over proposed EU tax reforms that could dramatically reshape the nicotine pouch market. At the core of the dispute is a question of principle: should safer nicotine alternatives be taxed in the same way as cigarettes, or should taxation reflect their much lower…
As nicotine pouches continue to gain popularity as a smoke-free alternative for adult consumers, understanding their composition has become increasingly important. Unlike traditional tobacco products, nicotine pouches are tobacco-leaf free, relying on plant-based fibers and carefully selected ingredients to deliver nicotine effectively and consistently. Below is a breakdown of the six main ingredient categories typically…
The World Health Organization’s new Global Report on Tobacco Trends 2000–2024 paints a complex picture: while smoking rates continue to fall, one in five adults worldwide still uses tobacco. Between 2000 and 2024, the global number of tobacco users declined from 1.38 billion to 1.2 billion, an impressive 120 million fewer smokers since 2010. Yet,…