As Europe enters a decisive period in shaping the future of nicotine regulation, GINN is at the forefront of providing a unified, informed, and constructive voice for the novel nicotine industry. This space is dedicated to our work across the European Union, with a focus on advocacy, collaboration, and clarity.
Welcome to GINN in the EU
Challenges Facing Alternative Nicotine Products
The alternative nicotine sector in the EU faces growing pressure. From evolving regulatory frameworks to widespread misconceptions, businesses and consumers alike encounter obstacles that restrict innovation and access. The anticipated revisions of the Tobacco Products Directive (TPD3) and the Tobacco Excise Directive (TED) present both risk and opportunity for the industry. Without clear distinctions between combustible and non-combustible products, the EU risks applying outdated models to emerging categories.
The Value of Collaboration
GINN provides a platform for collaboration among manufacturers, researchers, regulators, and public health advocates across Europe. We believe that navigating complex regulatory landscapes is only possible through open dialogue, shared data, and a collective commitment to responsible innovation. By working together, we can shape evidence-based policies that protect public health without stifling progress.
Jacobo Truan Aguirre
GINN Representative in the EU and Partner, EPPA
Jacobo is a seasoned public affairs strategist who brings a European policy lens to GINN’s work. He is a strong advocate for clarity in regulation, stakeholder alignment, and proportional policy for novel nicotine products.
Benefits of Joining GINN
Gain access to policy insights and regulatory briefings
Participate in EU-wide consultations and advocacy efforts
Connect with key stakeholders in public health, compliance, and business development
Shape the future of regulation through collaborative standards and working groups
Our Agenda for Success
Addressing Regulatory Challenges (TPD3)
Advocating for Fair Taxation (TED)
Promoting Sustainable Innovation
Strengthening Public Health Communication
Featured EU Content
TPD3 Insights
TED Insights
Join Us
Now is the time to shape the future of nicotine in Europe. Join GINN and be part of a coalition driving smarter regulation, safer innovation, and a more responsible industry.
📩 Contact us: info@ginn.global
🌐 Website: www.ginn.global