Led by Mónica Andrade de Orbe, GINN Spain brings together stakeholders across regulation, science, and business to support responsible nicotine product policy. From expert panel participation to public commentary, GINN Spain is shaping the national conversation around tobacco harm reduction.
Latest Statements & News from GINN Spain
Industria, Regulación y Realidad: La Perspectiva Española sobre las Bolsas de Nicotina
Durante EVO NXT 2025 en Milán, GINN organizó una mesa redonda pionera en español que reunió a voces clave del ámbito político, regulador y comercial para debatir sobre la evolución del mercado de las bolsas de nicotina en España. Moderado por la Country Manager de GINN España, Mónica Andrade, el panel contó con la participación de Jacobo Truan (EPPA), Lorenzo Guaragna (TobaccoIntelligence) y Miguel Ángel Martínez Cuadrado (Unión de Asociaciones de Estanqueros de España).
Rethinking Nicotine: Southern Europe’s Market Evolution Through Monica Andrade’s Lens
At the Global Nicotine Industry Trends & Innovation panel during the GINN event in Milan, Monica Andrade De Orbe, GINN’s Country Manager for Spain, offered a compelling perspective on the evolving nicotine landscape in Southern Europe. With a focus on Spain, Andrade explored the region’s regulatory, cultural, and market dynamics—and the potential for reduced-risk products to transform public health outcomes.
New Leadership, Clear Vision
We’re proud to welcome Mónica Andrade de Orbe as GINN’s Country Manager for Spain. With a strong background in FMCG and reduced-risk products, Mónica brings strategic insight, marketing expertise, and a science-first approach to GINN’s mission in Spain.
As Spain navigates regulatory shifts in nicotine policy, Mónica will lead efforts to engage stakeholders, promote responsible innovation, and champion science-based harm reduction.
GINN Denounces That Equating Nicotine Pouches with Tobacco Creates Unjustified Alarm
GINN warns that equating tobacco-free nicotine pouches with oral tobacco distorts public health conversations and fuels unfounded fears. In Spain’s proposed Royal Decree, a nicotine limit of 0.99 mg per pouch would act as a de facto ban. GINN calls for regulation grounded in science, not alarmism.
What’s driving nicotine innovation in Southern Europe? 🇪🇸
In a standout session at EVO NXT, Mónica Andrade, GINN’s Country Manager for Spain, shared an on-the-ground look at the regulatory shifts, market dynamics, and public perceptions shaping nicotine policy across Southern Europe.
From Spain’s unique flavor culture to the push for science-based regulation, Mónica explains why collaboration and clarity are key to moving forward.
Panel Highlight
Miguel Ángel Martinez Cuadrado
Unión de Asociaciones de Estanqueros de España
Jacobo Truan Aguirre
EPPA
Lorenzo Guaragna
TobaccoIntelligence
Mónica Andrade
Moderator (GINN Spain)
Interview & Commentary
“Spain Needs a Balanced Regulatory Framework”
Mónica Andrade de Orbe, Country Manager for GINN Spain
In press interviews and panel remarks, Mónica emphasizes the importance of clear regulation and public education. She continues to advocate for responsible product standards and science-based nicotine policy across Spain.
📩 Email: monica_deorbe@hotmail.com
Our Mission in Spain
GINN Spain works to:
Want to collaborate with GINN Spain?
We welcome partnerships with policymakers, public health advocates, retailers, researchers, and manufacturers committed to responsible innovation.
📩 Contact us: info@ginn.global