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Global Institute for Novel Nicotine

The Global Institute for Novel Nicotine (GINN) is the leading industry voice for novel nicotine products. We advocate for the champion pouches, heat-not-burn, and other emerging reduced-risk products (RRPs) on behalf of our members.

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Home
Science & Regulations
News
GINN Regions and Countries
- GINN MENA
- GINN EU
  - GINN Lithuania
  - GINN Spain
Fighting Illicit Trade
About Us
Events
- GINN@EVONXT
- GINN Inaugural Panel

Market Research Survey: Nicotine Pouches

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Market Research Survey: Nicotine Pouches

1. What is your age group?

Under 18

18-24

25-34

35-44

45-54

55+

2. What is your gender?

Male

Female

Non-binary/Prefer not to say

3. What is your location?

Urban

Suburban

Rural

4.Which Country or region do you live in? (Open-ended)

5. What is your primary occupation?

Student

Professional

Business Owner

Retired

Other

(Please specify)

6. What do you think is the biggest advantage of nicotine pouches over other alternatives (e.g., cigarettes, vaping)? (Open-ended)

7. How important do you think it is to establish unbiased global standards for nicotine pouches?

Very important

Somewhat important

Not important

8. What percentage of focus should be placed on the following areas when creating global standards for nicotine pouches? (Total should equal to 100%)

Ingredient Transparency %

Marketing and Labeling %

Youth Protection Measures %

9. Do you believe the lack of consistent international regulation poses a significant risk to public health? Why or why not? (Open-ended)

10. How effective do you think flavor restrictions would be in reducing youth uptake of nicotine pouches? (1 = Not effective, 10 = Highly effective)

11. Rank the following concerns related to nicotine pouches in terms of urgency (1 = Most Urgent, 5 = Least Urgent): Youth uptake

Regulatory inconsistencies

Biased industry influence on standards

Limited consumer education

12. What additional measures should be considered to address the issue of youth uptake? (Open-ended)

13. Which types of organizations would you trust the most to lead the development of unbiased standards for nicotine pouches?

Government agencies

Academic institutions

Non-profit health organizations

Industry groups

Other

(Please specify)

14. Are there any key topics or concerns you believe have not been addressed regarding nicotine pouches? (Open-ended)

15. What areas of nicotine pouch safety or regulation deserve more detailed study?

Long-term health effects

Youth and non-smoker impact

Smoking cessation effectiveness

Ingredient transparency

Marketing strategies

16. Allocate the importance of the following areas for future study (Total = 100%):

Consumer behavior %

Marketing influence %

Regulatory gaps %

17. On a scale of 1 to 10, how urgent is it to establish scientific evidence for safe nicotine limits in pouches? (1 = Not urgent, 10 = Extremely urgent)

18. What types of marketing practices should be studied further to assess their impact on youth and non-smokers? (Open-ended)

19. How should research on nicotine pouches be funded to ensure unbiased results?

Government funding

Independent grants

Industry sponsorship with oversight

Others

Please specify

20. Do you think nicotine pouches should be regulated differently from e-cigarettes? Why or why not? (Open-ended)

21. What additional data or metrics would help you better understand the safety of nicotine pouches? (Open-ended)

22. Rank the following groups in terms of who should be most involved in nicotine pouch regulation (1 = Most Involved, 5 = Least Involved):

Consumer advocacy groups

Manufacturers

Academic researchers

Government regulators

Section 4: Marketing and Regulation (8 Questions)

23. Do you believe current nicotine pouch marketing practices are ethical? Why or why not? (Open-ended)

24. Should marketing for nicotine pouches include mandatory warnings similar to cigarette packaging?

Yes

No

Not Sure

25. What percentage of nicotine pouch marketing do you think targets the following demographics? (Total should equal 100%)

Young adults (18–25 years) %

Teenagers (below 18 years) %

Seniors (above 40 years) %

26. Rank the following measures in terms of their effectiveness in ensuring safe use of nicotine pouches (1 = Most Effective, 5 = Least Effective):

Age restrictions

Transparent labeling

Independent certifications

Advertising bans targeting youth

27. How would you describe your perception of nicotine pouches compared to other smoking alternatives? (Open-ended)

28. What additional safety information would you like to see on nicotine pouch packaging? (Open-ended)

29. If flavored nicotine pouches were banned, what percentage of users do you think would switch to unflavored ones?

Less than 20%

20–50%

50–80%

More than 80%

30. Any additional suggestions to improve nicotine pouch branding, safety, or regulation? (Open-ended)

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Educational Resources

Safety and Regulations: Responsible Use of Nicotine Products
January 12, 2025
Understanding Nicotine: Clarifying Myths and Facts
January 12, 2025

About Us

London, United Kingdom
Global Institute for Novel Nicotine (GINN), Office 316 Imperial Chambers, 10-17 Seven Ways Parade, Woodford Avenue London IG2 6JX, U.K.
info@ginn.global
+44 7825 617424

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Global Institute for Novel Nicotine (GINN)
C/o EPPA SA/NV
Place du Luxembourg 2
1050 Brussels, Belgium
brussels@ginn.global

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