This masterclass explored market trends, regulatory insights, and best practices for bringing nicotine pouches into the US market.
Step inside the regulatory maze of the U.S. nicotine market with this EVO NXT panel hosted by GINN.
Featuring experts from Broughton, ALINC Consulting, ARAC Science, and Sanova, the session explores the complexities of the PMTA process, scientific strategy, and behavioral data shaping product approvals. A must-watch for brands navigating compliance, innovation, and consumer trust in a high-stakes market.

Dr. Sydney Hiller
Moderator | Sanova

Rachael Schmidt
Tobacco Regulatory & Strategy Consultant | ALINC Consulting

Chris Allen
CEO | Broughton Group

Dr. Jessica Zdinak
Founder & Chief Research Officer | ARAC Science