Novel Nicotine in Spain Masterclass: Industry Standards, Regulation, and the Future of Harm Reduction

The session was led by Miguel Ángel Martínez Cuadrado, President of the Unión de Asociaciones de Estanqueros de España; Jacobo Truan Aguirre, Partner at EPPA; and other key experts. The discussion offered insights into Spain’s market dynamics, ongoing regulatory initiatives, and the role of GINN’s “One Voice” strategy in advocating for proportionate policies.

Moderated by Mónica Andrade De Orbe, the conversation covered market intelligence, emerging trends, and the future of safer nicotine alternatives in Spain..

Panelists:

Miguel Ángel Martínez Cuadrado
A seasoned tobacconist, Miguel began managing his family’s shop in 1986 while continuing his studies. He became actively involved in the tobacco industry, joining the Asociación Provincial de Vizcaya in 2003 and its management board in 2004. From 2007 to 2013, he served as General Secretary of Vizcaya and also acted as Organization Counselor for the Unión de Asociaciones de Estanqueros de España from 2008 to 2010. In 2013, he was appointed President of the Biscayne Association of Tobacconists. He currently serves as President of the Vizcaya Association and was elected President of the Unión de Asociaciones de Estanqueros de España in November.

Jacobo Truan Aguirre
A Partner at EPPA, Jacobo specializes in European Union public affairs and regulatory strategies. With deep expertise in the European Parliament’s procedures and political dynamics, he has advised clients in highly regulated sectors, bridging the gap between businesses, governments, and civil society. His work spans areas such as agriculture, sustainability, and public health, contributing to significant legislative reforms including the EU fertilizers regulation and the Common Agricultural Policy. Jacobo holds a degree in International Relations from the Complutense University of Madrid and a Master’s in International Affairs from Universidad Pontificia de Comillas (ICADE).

Lorenzo Guaragna
As Head of Legal Analysis at TobaccoIntelligence, Lorenzo specializes in the regulatory landscape of tobacco and novel nicotine products. He holds a Master’s degree in International Law from the University of Trento, Italy, and brings strong expertise in European law. His focus includes taxation, traceability, and security systems for tobacco products within the European Union. Lorenzo’s analytical insights support organizations in navigating the complex and changing global nicotine regulatory environment.