Shem Baldeosingh brings eight years of senior experience in the nicotine industry and a background in government roles, leading GINN with deep expertise in public policy.

Phil spearheads membership and outreach programs throughout the UK and European markets, leveraging his extensive experience in Fast-Moving Consumer Goods (FMCG), retail, and alternative nicotine products.

Joe Sakr joins GINN with 20+ years of leadership in harm reduction. As former CCO of Badael, he helped position nicotine pouches in Saudi Arabia’s cessation efforts. He now leads GINN’s mission across MENA to promote innovation and public health.

Monica is a Marketing Manager with a decade of international experience in leading FMCG companies. Known for her strategic thinking and creativity, she has successfully developed and implemented marketing plans across global flagship brands, delivering impactful results in brand equity, volume, and market share. Her leadership, innovative vision, and dedication to collaboration make her an essential contributor to GINN’s global mission.

A global expert in nicotine science and regulation. With 20+ years in pharma and roles at BAT, PMI, and Imperial, he now leads NexCentra Consulting—advancing credible, science-based harm reduction worldwide.

Robert is an accomplished business leader, he brings a valuable blend of commercial insight and compliance expertise to GINN. His leadership as MD of Arcus Compliance is strengthened by qualifications in project management, and finance, enabling him to guide Arcus as he delivers strategic compliance solutions for its clients.

Jacobo is a seasoned public affairs strategist who brings a European policy lens to GINN’s work. He is a strong advocate for clarity in regulation, stakeholder alignment, and proportional policy for novel nicotine products.

Rohan Pike is a law enforcement consultant with over 25 years of experience in the Australian Federal Police and the Australian Border Force. He founded Australia’s Tobacco Strike Team and has led numerous cross-border enforcement and regulatory initiatives. Rohan now advises governments, institutions, and industry on strategies to prevent illicit trade in nicotine and tobacco products, supporting GINN’s mission to uphold regulatory integrity and consumer safety.

Serves as our national focal point. With years of leadership in nicotine product development and compliance, Tautvydas brings a uniquely qualified voice to guide national dialogue on innovation and harm reduction.