“We Need Structure, Not Chaos”: Jacobo Truan on Regulation, Innovation, and Clarity in the Nicotine Industry
At EVO NXT Milan, GINN caught up with Jacobo Truan Aguirre, Partner at EPPA and a seasoned regulatory strategist, to discuss what’s at stake for the nicotine pouch industry as European policies evolve. Known for his pragmatic yet principled approach, Truan didn’t hold back in his call for responsible standards, proactive industry engagement, and clear…