GINN Insight: Kenya Sets New Benchmark with Comprehensive Nicotine Pouch Regulation

In 2025, Kenya became one of the first African countries to implement a fully integrated legal framework for regulating nicotine pouches. The government’s robust approach has aligned nicotine pouches with conventional tobacco products under national health law, closing critical loopholes and signaling a significant shift in the country’s public health policy. The newly gazetted rules,…