GINN Focal Points

Joe (Youssef) Sakr

Focal Point, GINN MENA

GINN welcomes Joe Sakr as Associate Director, MENA. A former CCO of Badael, Joe brings two decades of commercial leadership and deep harm reduction expertise to support public health innovation across the Middle East.

Tautvydas Kviliūnas

Focal Point, GINN Lithuania

GINN Lithuania is led by Tautvydas Kviliūnas, CEO of Global Snus and national focal point for Lithuania. With deep expertise in nicotine product innovation and regulatory compliance, Tautvydas plays a key role in advancing harm reduction and responsible policy at the national level.

Rohan Pike

GINN Focal Point on Anti-Illicit Trade

Rohan Pike serves as GINN’s Focal Point on Anti-Illicit Trade, bringing over 25 years of experience in law enforcement and border protection. As founder of Australia’s Tobacco Strike Team, he now advises globally on preventing illicit trade in nicotine products—supporting GINN’s mission to promote regulatory integrity and consumer safety.

Joel Rubenstein

GINN Focal Point

GINN welcomes Joel Rubenstein as a new Focal Point. With over 25 years of global leadership in consumer health and smoking cessation, Joel brings deep strategic and commercial expertise to support GINN’s mission of responsible nicotine innovation.

Joseph Magero

Focal Point, GINN Sub-Saharan Africa

Joseph Magero has been appointed GINN’s Focal Point for Sub-Saharan Africa, bringing years of advocacy experience in tobacco harm reduction, public health education, and regional policy engagement to support smarter, life-saving nicotine strategies across the continent.