At COP11
Regulate — Don’t Prohibit
Because harm reduction is not the problem – it’s the solution. GINN calls for evidence-based regulation at WHO COP11 to protect public health and consumer choice while preventing illicit markets.
Upcoming: COP11 — Geneva, November. GINN will advocate for proportionate regulation that minimises harm while preserving access to lower-risk nicotine products.
Who we are
The Global Institute for Novel Nicotine (GINN) brings together scientists, clinicians, regulators, and industry stakeholders to promote evidence-based approaches to nicotine policy.
Why COP11 matters
Global decisions at COP11 will affect regulation and access to lower-risk nicotine products worldwide. Polices that ignore harm reduction risk unintended harms.
Our stance
Regulate with proportionate, transparent rules — do not ban. Target youth access and illicit trade, not adult consumers seeking less harmful alternatives.
What’s at stake
1. Unintended consequences: Blanket prohibitions encourage black markets and criminal networks.
2. Missed harm reduction: Nicotine alternatives can reduce smoking-related disease when regulated properly.
3. Policy clarity: We need clear labelling, age verification, product standards, and surveillance — not bans.
Position snapshot
GINN recommends a framework that includes:
- Product standards and testing
- Age-restricted sales and marketing controls
- Clear, non-misleading public communication
- Monitoring and enforcement to prevent illicit trade
Nicotine Pouches at the Crossroads
GINN Position Paper for advocacy purposes and general information
Video by Dr. Chaudhary
Dr. Nveed Chaudhary urges policymakers to regulate nicotine pouches, not prohibit them. Harm reduction is a life-saving solution not the problem.
Sign the Petition
Millions switched to safer nicotine pouches, but EU restrictions threaten access, pushing users toward illicit markets.
COP11 Resources
Explore comprehensive COP11 Resources offering training, safety tools, legal updates, and community policing support for officers.
Join the coalition
Members receive updates, policy briefings, and invitations to webinars and events around COP11.
GINN respects your privacy — we will only use your email for COP11 updates and relevant policy communications.